Most businesses usually just open up a social media page and continuously post promotional content on the pages. They never take the time to engage with their followers or even the customers that are reaching out to them through social media. Those who even take the time to engage will normally hire a team of experts whose job will be to ensure that the social media pages remain active. This is one of the biggest reasons as to why many businesses are not enjoying a large number of free followers on their social media pages.
People do not just want to see a faceless business or a faceless brand. They very much appreciate getting to know the face behind the brand or business. The human interaction goes a very long way in giving them that sense of belonging that will appeal to their emotional side. Once you have appealed to the emotional side of a customer, you can be sure that you will have their loyalty. It is therefore very important that you as a business owner take the time to actually engage with your audience on social media and you will be amazed at the large number of free followers that you wills subsequently get.